How we feel about what we do may be the most important aspect of our big vision that we entirely overlook. If we can build something incredible while never having to do the things we ever wanted to do, doesn't that sound like an incredible outcome? "How Do I Want to Feel?" It doesn't matter what's on our list, but having the list will inform a ton of paths and decisions that we can avoid altogether.Ĭonsider that coming up with a big idea isn't just brainstorming, it's also a careful process of elimination to create focus around where we truly want to be. For example, when we built, our list included things like "We never want to answer to anyone, ever" (You'll notice we don't have any VCs in our deal). Imagine writing down a list of 10 things that we never, ever want to do. Another way to start to isolate what we're trying to achieve is simply to align with what we don't want to ever do again! Often figuring out what we want leads us to spin out of control with big ideas and visions, which is just as bad as not having any great idea at all. A lack of specificity creates purview too wide to pin down, and thereby, we lose. "You want to make more money?" Why? How much (down to the penny) do we need? If we dig in deep and find out we need to make $1 million to solve 99% of our financial goals, then guess what - we can start literally anything any get there.
We have to be super specific if we want to start down a successful path with any new idea. Our lack of detail is what's preventing us from narrowing down our view to focus on what we're really trying to achieve. Yet many of us will spend 99.9% of our time thinking about the means (the big idea) with very little thought given to the ends (the outcome).Ī simple answer is likely going to be "I want to make money" or "I want to work for myself." That's great, but we've just described the outcome of every for-profit venture in this history of man. Our big ideas, and the startups that are borne from them, are a means to an end.
What we should be more focused on is a step beyond that - what we want the idea to achieve. Any idea can become a "big idea" if you work at it hard enough.
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